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a new method for accessible image description

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The media landscape is saturated by the visual. The growth of mass communication has resulted in mass participation. The shift to digital consumption is transforming teaching methods, changing learning expectations and impacting the way we consume content and search for information.


The emphasis on the visual in our culture impacts the full participation of some sectors of our society. In digital content, across ebooks and websites, the image is silent and conveys no meaning to the visually impaired reader using screen reader technology.


The focus|LOCUS method for image description from textBOX provides a consistent and engaging approach to the creation of alt-text and image descriptions. The method draws on wide-ranging research to develop a comprehensive system for the creation of powerful image descriptions. The process encompasses content analysis, image deconstruction, description and classification to provide detailed image descriptions and data.



A technique that compares text and images to determine what type of image description is necessary based on context.



The building blocks of the focus | LOCUS method to systematically deconstruct every image into its constituent parts.



We classify every image using our comprehensive taxonomy to ensure consistency and quality. 



The textBOX image description companion is the most comprehensive guidelines to  image description available. 



We have high standards. Every image must be:


Precise. Informative. Consistent. Thorough. Useful. Relevant. Engaging.

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