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Matrix (SWOT)

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Category:

Diagram

Classification Code:

C-010

Definition:

SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. It is intended to specify the objectives of the business venture or project and identify the internal and external factors that are favorable and unfavorable to achieving those objectives.

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IMAGE DESCRIPTION WALKTHROUGH FOR:

Matrix (SWOT)

STEP 1: Guidance

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STEP 1: Guidance

The description for a SWOT needs to reference the following data:

  • The title of the matrix.

  • The structure of the matrix.

  • The information entered for each parameter.

 

To assist with understanding, use commas instead of colons to create recognizable pauses for the screen reader user.

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